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If it wasn’t obvious to you that the popularity of sedans has drastically diminished, you must not be driving in America. In the fall of last year, sales of mid-sized cars plummeted drastically and October was the lowest volume month for that particular category. Of course, auto manufacturers are also beginning to take notice of this alarming trend and revising their sales strategy in order to capitalize on the development. In fact, in April of this year, Ford made a shocking announcement. Moving forward, the company will only be producing TWO vehicles in their car lineup- the iconic Mustang and the practical Focus Active. That’s right, the formerly popular Fusion, Focus, Taurus, and Fiesta will all be lost to the wayside. So, what does that mean for the Ford portfolio? Well, for one, they will be turning over 75% of the current lineup with this decision.
To combat that loss, they will be adding four new trucks and SUVs. In every sense of the expression, Ford is truly choosing to put all their eggs in the truck, SUV, and crossover basket. They will also be shifting focus (pun intended) toward the electric vehicle and hybrid sector that is taking over the industry. And while they may be ridding themselves of their current midsize lineup, they will also be exploring adding “white space” vehicles which are basically higher profile styles with more cargo space, similar to crossovers.
While others may be skeptical, Ford is feeling pretty optimistic regarding their extreme decision, because they anticipate that 50% of all American retail sales will be SUVs by 2020. Pretty presumptuous numbers which are surprisingly backed up and tracked by those at The Truth About Cars by means of a “Midsize Sedan Deathwatch” tag that has been in play since 2016. And really, when you think about Ford, do any of their midsize vehicles come to mind first? Most likely the brand association for the general populace goes straight to their line of dependable trucks. As of now, the key players running the sedan market have always been (and probably always will be) the Camry and Accord.
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Immediately following Ford’s big reveal regarding their huge shift in target market and production, many wondered if we could expect other automakers to follow suit. So far, we haven’t seen more of the same, but depending on how the numbers change in the future, nothing can be ruled out yet. Subaru, although not necessarily a major player, has more or less scoffed at the dramatic move by Ford. Dominick Infante, Subaru’s national manager of production communications, cited the rising gas prices as an incentive for the mid-size sedan demand. Even though the company saw a 66% increase in sales of the Crosstrek during the first four months of the year, he stated that, “Gas prices are starting to come up now. So a good hedge for a better economy is having a sedan.”
There is no doubt that mid-size sedans are in trouble, but it would be hard to believe that a point will come where there is no demand at all for them. Regardless, Ford has made its bed and will now have to sleep in it. No longer considered a full-line automaker, it stands to reason that the company could lose some loyal customers who have continued to purchase their traditional sedans over the years. It is doubtful that a Focus driver will amicably make the decision to trade in his dependable hatchback for a cross-over or SUV when the time comes to upgrade. Most likely, Ford can expect to lose a huge part of that target sedan market to Toyota or Honda.
Amanda Williams is a mother, an author, and entrepreneur. Her pastimes include the San Diego Padres, anything and everything Disney related, reading for pleasure, running for fun, family trips to Sea World, the San Diego Zoo, and Disneyland, and of course, spending quality time with her two beautiful daughters.
Amanda is uniquely qualified to write on all things auto transport, working in the industry as a sales agent for over 10 years and also shipping cars herself on multiple occasions, all of which allowed her to learn the industry from both sides. Amanda also has a comprehensive knowledge of vehicles due to a budding passion and thirst for knowing all things automotive.
Amanda was born and raised in the small town of Santa Cruz, California, but moved to San Diego at age 17 to pursue a degree in psychology at San Diego State University. She graduated in just 3 short years with a Bachelor's in Psychology with a Minor in Religious Studies, but chose instead to pursue a career in finance, working at multiple financial institutions before discovering her true passion for writing.
Due to the nature of my work, I must relocate every couple of years to where my company needs me. Because of this, I’ve tested several moving and auto transport companies over the years.
And my choice in terms of auto transport has to be A1 Auto Transport. It’s in the name, but also in the quality with which they do their jobs. I’ve never had a problem with this company.
The only time my shipment was delayed was during winter when a snowstorm closed down all the major roads. And they still found an alternative and got my car delivered before roads got unstuck.
When I moved to West Virginia, they picked up my car the very day I called them. I like to think they take special care of me considering all the business I’ve sent them. I’ll continue to support A1 Auto Transport. It’s my number one pick in auto shipping to this day.
I considered selling my car when I moved to Washington. It was old and rusty, but I grew attached to it. So, I called a couple companies to transport it to my new home, but they both fell through.
The first one couldn’t decide on a schedule. He would constantly change the pickup date till I got frustrated and canceled. The second was insufferable, very rude on the phone, even worse in person.
They started picking a part my car asking me why I still have it. If that’s their opinion of my vehicle, how can I trust they’ll take care of it? If something happened midway, why wouldn’t they just blame it on the car instead of paying up?
So, I cancelled this company as well and turned to A1 Auto Transport. From the get go, they were very different from my past options. Their website was very professional and up to date, full of useful information. I requested a quote using their online form, and I got an email response within an hour. Surprisingly fast!
If I didn’t know any better, I would’ve thought they were lacking customers, but the email spoke for itself. In just one email, everything I needed to know was there, including a contact number I could use to get more information or confirm the transport.
I called and got things rolling. I was very pleased with the driver. He followed standard procedure and represented his company well. Can’t remember his name, but props to him!
The car arrived in Washington 6 days later in excellent condition. From what I understand, the transport was delayed a bit by a storm, but since the time window was 4-6 days from the beginning, I don’t really care. You have my full support and recommendation!
There are a lot of options for auto transport these days, which surprisingly makes it harder to find a good company. I received more than 10 offers to ship my car, but I couldn’t decide on any of them.
After doing some research, I got even more worried reading about all the scams and accidents that can happen. But, I have work to do and couldn’t afford to drive my newly purchased Mini Cooper all the way to Virginia.
Fortunately, I made the right choice with A1 Auto Transport. They are very good at their jobs. I spent more than an hour drilling Joe with various questions, and he never once lost his patience. He saw I was interested, so he bore with me until I was satisfied. The driver was also very courteous and my car was intact on arrival. I couldn’t have asked for more.
By the way, the price we first agreed on stayed the same. There were no delays or unexpected “surprises.” I can safely say this is a legit company that will get the job done.
We give A1 Auto Transport a big 10 out of 10! We chose them to move our car from California to Vermont, since we needed professionals.
We were abroad during the transport, so the transport was a bit tricky. The driver had to pick it up from storage on short notice and get it to its destination within at most 10 days. I was happy to note it arrived sooner. We got it 3 days early, right when we got home to pick it up. It made getting around way easier. Awesome service!
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