How to Re-Brand Yourself In A New Town/City?
You have finally made the move to a new city, and are now looking to fit into the job market as well as social circles. This means that you will have to re-brand yourself. Branding is presenting yourself to the public in a way that will hopefully impact your business or service positively. Re-branding then entails looking at your current image and tailoring it to suit your current situation. A re-brand is key to success especially after a huge change such as relocation.
5 key ways to re-brand yourself include;
- Believe in yourself!: This is the most important part of re-branding. You have to believe that you have something valuable to offer. You must believe that your product or service is important and is needed in the marketplace. Despite the fact that you are now in a new space, have confidence that someone out there needs your product or service. Be unique, let your personality lend a new breathe of air to an old segment for a new audience.
- Grow your networks through social media: Social media is a beautiful space for businesses and brands. Use your existing social media platforms to grow your networks. Every time you meet new people, add them onto your platforms. Reach out to like-minded individuals in your new city and add them to your social networks. These will help you understand how to speak to your new audience.
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- Blog! Talk about your new angle. People love to be part of your journey. Take them along with you by journaling your new interests as a business or service provider. Collect readers’ feedback on your blog to help you chart the correct path that your brand should take. Your re-branding should be in line with the current needs of the new market you are now in.
- Get involved: Once you move into a new city or town, find out what festivals and activities are happening. Then plug into them, especially if they are related to your brand and service. This will help you to get the real feel on the ground that will then assist in tailoring your direction towards a re-brand. It helps to actually get involved with your target audience on a face to face platform. You cannot over-emphasize the power of social interaction.
- Specialize: When you interrogate the trajectory of your business, you may realize that you have too many balls in the air. The age old adage, ‘you cannot be everything to everyone’, is very important here. Look at the aspect of your brand or service provision that you have a passion for and specialize in it. Find like-minded brands and partner with them to create in-roads in your new location.
In a nutshell, every market place has its own needs. It is up to you to discover them and make them a crucial part of your re-brand. It is good to remember that your relocation will be all the more stress-free if you engage a professional moving company. Why don’t you focus on what you are good at, your business, and leave the rest to the professionals?
Written By:Joe Webster
Joe Webster began his journey in the auto transport field by attending the University of Southern California (USC), where he graduated with a Bachelor of Business Marketing.
After college, he started his career in the auto transport industry from the bottom up and has done virtually every job there is to do at A-1 Auto Transport, including but not limited to: Truck Driver, Dispatch, Sales, PR, Bookkeeping, Transport Planner, Transport Manager, International Transport Manager, Brokering, Customer Service, and Marketing. Working with his mentor Tony Taylor, Joe Webster has learned the ins and outs of this industry which is largely misunderstood.
With over 30 years experience in the industry, we've been helping people ship their vehicles, motorcycles, RV's, heavy equipment, household goods and more across the country or overseas without a hitch. Ask us anything.